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UK Express Printable Business

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Table of Contents

Introduction......................................................................................... 5

Setting up Shop.................................................................................... 8

Launching Your Shop....................................................................... 15

The Power of Keywords.................................................................. 19

Pinterest Quick Start........................................................................ 24

Conclusion......................................................................................... 31

Resources............................................................................................ 35

If you’re looking for a profitable side hustle that could easily turn into a full-time income, selling printables online is one of the easiest ways to get started.

Printables are in demand across all markets. People use them to funnel traffic to blogs, content pages, squeeze pages, and even as training components.

These printables offer an easy way to get organized, set goals, and stay on track so naturally, they are always in demand regardless of the industry you’re involved in.

In other words, Printables sell a dream of a better life: they represent organized, creative, and successful people.

They’re designed to help people improve the quality of their lives in some way. They offer a workable system to organize the chaos.

Thankfully, you don’t have to go through an extensive learning curve in order to create beautiful printables that people will love.

You can easily eliminate the tedious design process and steep learning curve by simply outsourcing the designs and layouts on freelance marketplaces such as Hot Tip: You can find done-for-you printable design packs that come with source files (for easy editing) as well as commercial-use rights on design sites like

These printable design reseller packs will save you a lot of time by entirely eliminating the work involved in printable design!

There are many different ways you can set up a printable business in a matter of a few days.

Then, you can easily jumpstart sales by sending targeted traffic to your new shop or website using the power of social media, particularly Pinterest. I’ll show you how to do all of this and more within this special report, so strap yourself in and get ready for a no-fluff guide to making money in the incredibly profitable (and evergreen!) world of printables.

Let’s begin!

Setting up Shop

There are many ways to create an online shop so you can start selling your downloadable products, but one of the easiest ways to get started is with Etsy, available at Here are just a few reasons: With an Etsy shop, you can easily build a mailing list of buyers and maximize your income faster and easier than ever before because you are in direct contact with your customer base.

In addition, you will never be dependent on just one marketplace because you’ll be able to cultivate a tribe of buyers and build a brand that you’re in full control of.

There’ll be no guesswork.

You’ll know where your buyers come from, what they’re interested in, and how to create additional products they’ll want to buy. And making money online will never be easier once you’ve built that community of your own. Plus, people are already searching for printables on Etsy! This means that you’ll be able to instantly tap into an ever-growing customer base that is active on the marketplace.

So even if you don’t launch your own marketing campaigns, chances are you’ll be able to start generating sales from Etsy’s existing traffic. Easy! And finally, there are valuable tools that make it easy to create Etsy listings that stand out from the crowd. I’m talking about resources like that not only break down your existing Etsy listings to show you how to improve your outreach, but they grade your listings based on focus keywords, exposure, and more!

When it comes to creating an Etsy shop, you’ll want to carefully choose a shop name, and customize your storefront so it clearly represents your brand.

This includes a high-quality shop banner, memorable logo and shop description/tagline, and of course, in-demand printable products.

Let’s get started:

Step 1: Create your Etsy Account:

Head on over to and create your account. Make sure to fill in all the profile and account areas, including your payment information, address and add a credit card to your account so that Etsy can charge you for each listing whenever it needs to be renewed.

You will also want to set your shop preferences including shop language, country and currency. Next, make sure to set your shop name so it’s the exact same name as your blog (if you plan to create one, and I recommend you do!). The key is to be consistent across all platforms.

Your shop name can be between 4-20 characters and shouldn’t contain any spaces or special characters. Whatever shop name you assign will also become your Etsy web address and will look something like this:

Step 2: Add Your First Product The next step will be to stock your shop with at least one printable product.

Note that you can’t create an Etsy shop without having at least one available product, so if you have yet to create your first printable offer, you’ll want to do that first and then return to your Etsy account to complete the process. Each product listing can include up to 10 images and you’ll want to use every available space.

However, you don’t need to have all 10-graphics ready. When adding your first product listing, you can always start by just adding one image and then go back in and add additional images later.

Step 3: Complete Your Payment Settings

Set your payment preferences, including how you wish to be paid (Paypal, check or money order, etc.)

Then, set up billing. You’ll need to add a credit card to your account.

Step 4: Create your Brand Graphics

Now that you have a brand-new Etsy account, it’s time to customize your shop! The important thing is to make sure all your images look-alike while highlighting the different products. You want to build a cohesive, memorable brand. If you look at the top printable sellers on Etsy, we all use a set color scheme and they stick to it. Not only does it look more professional, but it helps people begin to recognize your brand so when they see your pins or visit your blog, they know who you are and what you have to offer. Creating your shop graphics doesn’t have to be difficult or time-consuming. My personal “trick” is to create one set of templates using a resource like and then re-use them over and over again, simply replacing the product snapshots with ones that represent the current product offered. Note: It’s always best to create printables based on evergreen, time-tested markets, and then figure out a way to put your own unique twist on each product.

That way, you’re offering something fresh and new, while still sticking within those popular, established niches that are continuing to grow.

When it comes to maximizing your sales, there are a few things you’ll want to do to give your shop an instant boost in exposure. To start, you will want to work on building up that inventory. I always recommend setting your initial product goal to be at least 50 printable products.

Yes, this will take time, but it’ll be worth it! The more products, the better because it will help you rank for different keywords/focus words which will maximize revenue.

After you create your shop, you’ll want to add categories for your products. This will help you rank for the keywords used in category titles, but more importantly, it helps shoppers navigate your store.

Note: I recommend starting off with only 3-4 categories until you build up your inventory. You don’t want any of your categories to be empty or to inundate your customers with too many options.

Categories help to better organize your shop and help potential customers find what they’re most interested in quickly, so keep them targeted. To do this, use clear keywords such as Student Planners, Goals & Productivity, Health & Fitness, or Business Planners, as examples.

When it comes to optimizing your Etsy shop, there are a few different areas that you’ll want to optimize.

Tags: You use tags everywhere, not just in the keyword boxes associated with each product listing, but in your titles as well. Etsy gives you the opportunity to include 13 tags that describe your product and you’ll want to use all 13 of these so you can increase your chances at being matched to a search.

Titles: A well-crafted title that triggers the Etsy search engine to show your listing will naturally drive in sales, but one thing you need to know is that your tags and titles should be the EXACT SAME. You won’t increase your ranking by using different keywords in your title and tags. In fact, using the same keywords is a critical step in fully optimizing your listing so you’re more easily found.

Here are a few other things to keep in mind:

· Etsy allows up to 140 characters in your title. While many people recommend using up every bit of spacing, from my own research and stats, shorter titles often convert better.

· Shorter titles are easier for a buyer to read and understand. And if you construct it so that your title is very clear and direct, you’ll be able to cut out a lot of words that aren’t necessary, nor helpful in boosting visibility.

· Etsy uses your title to determine which keywords you’ll appear/rank for when someone enters a search phrase on Etsy. Therefore, it’s important that you include some of the best keywords in your title, while also keeping it short and to the point.

When it comes to optimizing your Etsy shop so you’re able to drive targeted traffic to your listings, it all begins with the keywords you use within your product descriptions and titles as well as how thoroughly you’ve optimized your storefront.

Learning how to properly research and use focus keywords in your product pages will not only help you optimize your listings and overall shop, but you’ll begin to see what’s selling based on actual search volume. Meaning, you’ll get hard data that you can work with. No guesswork. You’ll know what people are actively searching for and buying so you can create those types of products for your own shop.

To start, you’ll want to focus on just a single keyword that you know you’ll be able to rank for. We call this our focus keyword.

This keyword is the main one that you are hoping to rank for in a product listing. You highlight this keyword in all areas of your product listing while using secondary keywords to fill in the gaps.

Your focus keyword should always appear in the title and in the product description. All other keywords are known as supporting keywords, or secondary keywords.

The key is to choose the best focus keywords possible that are relevant to your product and will directly target the right audience.

Time Saver Tip: I always encourage people to invest in an Etsy-specific research tool such as, rather than a generic, all-encompassing SEO product that isn’t designed specifically for Etsy because they know the way Etsy works!

MarmaLead has been responsible for taking shops that weren’t getting any visibility and turning them into top-selling superstars.

If you wish to go it alone and do the work yourself, there are other ways to build up your focus keyword lists quickly, starting with Etsy itself.

Begin by browsing for products in your market and then visit 15-20 different shops. Scroll to the bottom and you’ll find keywords used for those product pages. Write those down and then run them through Google Keywords to determine search volume. Google & Amazon You can use Google’s search bar as well as Amazon’s and let auto-complete help you identify commonly-used keyword strings.

Begin by entering in a few seed keywords and then see what comes up. Also, make sure you scroll to the bottom of the first page of search results of any Google search to see other popular keyword phrases used by on-site users.

Amazon offers the same auto-suggestion feature as well. With Amazon, take things a step further and check out some of the book pages for journals and planners in your niche. Every low content book could be turned into a printable pack, so the keywords you find on the product pages can easily be used in your Etsy listings.

Pay attention to keywords used in the product titles as well as the bullet-points used on planner and journal pages. You’ll quickly find a ton of relevant keywords that you can add to your seed keyword list!

Pinterest: A favorite hot spot for keywords based on popular tags.

You can start by entering in your primary keyword phrase and see where it takes you, but the better way is by browsing the categories.

Google Trends

If you want to be notified of when certain search terms are used so you can figure out how popular a keyword phrase is, hop on over to Start by entering in a keyword phrase, such as “pregnancy printable” to see what pops up.

You’ll also be able to see related search queries which is a great way to come up with commonly used keyword strings that you can later plug into your Etsy shop listings.

Pinterest is an amazing resource for driving targeted traffic to your Etsy shop. In fact, unlike other social networking sites like Facebook or Twitter, Pinterest is designed to perform like a search engine where people can discover new content quickly and then save that content to their own boards. In addition, with Pinterest, pins don’t expire or disappear in a sea of posts like most social media posts often do. That means they are always visible and can end up going viral at any time – even months later!

The organic reach that you’ll get from Pinterest is also far superior to that of Instagram, Twitter or Facebook.

The most important thing when it comes to building an audience on Pinterest is that you spend time every single day pinning new content.

In fact, consistency is often the one thing that’s missing from those who struggle to build a successful business.

You want to be diligent in actively working on boosting exposure and cultivating a loyal customer base. Doing so will set you miles ahead of the competition.

It all starts with creating a fully optimized Pinterest account that clearly defines your brand, activates the search engine algorithms by sending signals as to what your business is about, and then siphoning traffic to your shop.